Three decades of catalogues, trade-show banners and a logo drawn by the founder’s brother. The brief was not “make it modern” — it was “make it legible in 2026 without throwing away what people already recognise”.
Full identity rollout took eleven weeks, including a two-week freeze while the factory floor reviewed the packaging changes.
Auditing What Already Worked
We photographed every artefact we could find — invoices, delivery vans, the sign over the loading bay — and sorted them by how often customers actually saw them. The wordmark survived. Almost nothing else did.
Building the New System
A single typeface family, a four-colour palette derived from the original 1996 catalogue, and a grid that survives being printed onto a corrugated box.
Have a project in mind?
We take on four identity engagements a year. Tell us what you are building.
