How We Price Creative Work Without Guessing
Hourly billing punishes you for getting faster. Here is the fixed-scope model we moved to, and the two kinds of project where it still does not work.
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Case Studies
Packaging Design for Products That Ship in a Box
Design Systems
A Colour Palette That Survives Dark Mode
What We Learned Shipping Twelve Client Sites in One Year
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July 23, 2026
· 1 min read The pattern was consistent: projects went sideways during content, never during design. Every single time. Write the Copy First We now refuse to open a design tool until… View Case Study →
Motion That Explains Instead of Decorates
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July 23, 2026
· 1 min read An animation earns its place when removing it makes the interface harder to understand. Everything else is a load-time cost with a personality.
Designing a Component Library Your Engineers Will Actually Use
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July 23, 2026
· 1 min read Most design systems die in the handoff. The ones that survive are the ones where the design file and the production code share a vocabulary — same names,… View Case Study →
Rebranding a 30-Year-Old Manufacturer Without Losing Its History
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July 23, 2026
· 1 min read Three decades of catalogues, trade-show banners and a logo drawn by the founder’s brother. The brief was not “make it modern” — it was “make it legible in… View Case Study →
Hello world!
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July 22, 2026
· 1 min read Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Design Systems
2 PostsDesigning a Component Library Your Engineers Will Actually Use
·
July 23, 2026
· 1 min read Most design systems die in the handoff. The ones that survive are the ones where the design file and the production code share a vocabulary — same names,… View Case Study →
A Colour Palette That Survives Dark Mode
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July 23, 2026
· 1 min read Inverting a light palette does not produce a dark one. Accent colours that pass contrast on white routinely fail on near-black, and the fix is a second, lighter… View Case Study →
Studio Notes
2 PostsHow We Price Creative Work Without Guessing
·
July 23, 2026
· 1 min read Hourly billing punishes you for getting faster. Here is the fixed-scope model we moved to, and the two kinds of project where it still does not work.
What We Learned Shipping Twelve Client Sites in One Year
·
July 23, 2026
· 1 min read The pattern was consistent: projects went sideways during content, never during design. Every single time. Write the Copy First We now refuse to open a design tool until… View Case Study →
Craft
2 PostsMotion That Explains Instead of Decorates
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July 23, 2026
· 1 min read An animation earns its place when removing it makes the interface harder to understand. Everything else is a load-time cost with a personality.
Typography Pairings We Keep Coming Back To
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July 23, 2026
· 1 min read Four combinations, used across roughly forty projects, that have never once caused a licensing argument or a rendering surprise on Windows.